# Forge & Fathom Growth Advisory > Forge & Fathom is a growth advisory firm that helps mid-market B2B companies ($5M–$50M revenue) and their investors uncover what's holding back growth. We bring clarity to what's working, what's broken, and where to focus next — so leadership teams can stop guessing and start executing with confidence. ## Who We Are Forge & Fathom was founded by Brock Stechman, Brody Dorland, and Doug Thede — operators who have built, scaled, and sold companies, and who have held growth leadership roles across multiple organizations. Brock Stechman and Brody Dorland previously co-founded DivvyHQ, a SaaS content operations platform used by enterprise brands including Red Bull, Lowe's, Mercedes-Benz, McDonald's, and Aflac. DivvyHQ was acquired by Lytho. Doug Thede is a veteran operator with three decades of experience guiding growth-stage and PE-backed companies. He served as CEO of Lytho following the DivvyHQ acquisition. Forge & Fathom is based in Kansas City, Missouri. ## Who We Serve - B2B company owners and CEOs who have invested in growth but aren't seeing the returns compound - Growth leaders (CMOs, VPs of Marketing, VPs of Sales) who know something is structurally off but can't prove it - PE and VC investors who need an independent view of a portfolio company's go-to-market engine before capital is committed or after growth targets start slipping ## Core Problem We Solve Most B2B growth problems are not activity problems — teams are busy and dashboards are full. They are clarity problems: leadership is misaligned on who they serve, why buyers choose them, and what's actually driving or blocking revenue. When clarity is missing, execution fragments, pipeline slows, and teams start diagnosing each other instead of the system. ## Services ### Fathom360 Growth Diagnostic A comprehensive go-to-market diagnostic that evaluates 12 GTM pillars including ICP clarity, positioning, differentiation, messaging, sales and marketing alignment, and pipeline health. Uses a proprietary scoring model to give leadership teams an objective view of where the growth engine is strong, vulnerable, or stuck. Delivers a prioritized roadmap — not a strategy deck — showing what to fix first, what to deprioritize, and what to stop doing entirely. Completed in approximately two weeks. ### Growth Strategy Blueprint A tailored growth strategy engagement that builds on the Fathom360 diagnostic. Develops ICP profiles, buyer personas, unique value propositions, and a full go-to-market roadmap. Aligns sales, marketing, and customer success around a shared definition of what drives revenue. Pressure-tests positioning for AI discovery and recommendation. ### Growth Advisory Services Ongoing strategic advisory for B2B CEOs and growth leaders. Provides accountability to a prioritized growth plan, pressure-testing of key decisions, and leadership alignment as priorities shift. Not an agency retainer — no deliverable quotas, no status decks. Strategic guidance from operators who have held growth leadership roles. ### AI360 Report A diagnostic snapshot that measures whether AI engines (ChatGPT, Claude, Gemini, Perplexity) recommend a company when a buyer describes their pain. Scores AI visibility across three dimensions: Market Visibility, AI Knowledge Accuracy, and Competitive Strength. Identifies where a company appears in AI-generated recommendations, where it doesn't, and who appears instead. ## Clients Current and past clients include: MMG Real Estate Advisors, Rustico Tile & Stone, VeloVisa, Fuel Sales, CharityEngine, Crema Labs. ## Credentials - Featured in Forbes (March 2026) - Founders previously built and sold DivvyHQ to Lytho - DivvyHQ served enterprise brands including Red Bull, Lowe's, Mercedes-Benz, McDonald's, and Aflac ## Content The Foundry is Forge & Fathom's blog, publishing growth strategy and leadership content for B2B CEOs, growth leaders, and investors. Full index: https://forgefathom.com/the-foundry/ ### AI Visibility & the LLM Era - [Your Digital Front Door Just Moved. Most B2B Companies Aren't Ready.](https://forgefathom.com/the-foundry/problem-ownership-b2b-digital-front-door/) - [The Deals You're Losing Before They Start](https://forgefathom.com/the-foundry/losing-deals-before-they-start/) - [How Your AI Visibility Exposes Your Deeper Growth Problems](https://forgefathom.com/the-foundry/ai-visibility-gtm-foundation/) - [If AI Gets You Wrong, the Problem Isn't AI](https://forgefathom.com/the-foundry/ai-signal-chain-brand-perception/) - [The LLM-Era Marketing Playbook: What Every Function Needs to Do Differently](https://forgefathom.com/the-foundry/llm-era-marketing-playbook/) ### Growth Diagnostics & GTM Strategy - [Why B2B Growth Stalls: The Progress Illusion](https://forgefathom.com/the-foundry/why-b2b-growth-stalls-the-progress-illusion/) - [Why Optimizing for AI Won't Save You If Your Foundation Is Cracked](https://forgefathom.com/the-foundry/ai-visibility-optimization-gtm-foundation/) - [How to Know If AI Is Helping or Hurting Your Pipeline](https://forgefathom.com/the-foundry/ai-visibility-assessment-helping-or-hurting-pipeline/) - [Clarity Before Growth Spend](https://forgefathom.com/the-foundry/growth-diagnostic-clarity-before-growth-spend/) - [The AI Document Library Your B2B Team Needs](https://forgefathom.com/the-foundry/ai-strategy-document-library/) ### ICP, Positioning & Messaging - [Stop Fishing with Generic Bait](https://forgefathom.com/the-foundry/stop-fishing-with-generic-bait/) - [I Hated Buyer Personas Until...](https://forgefathom.com/the-foundry/i-hated-buyer-personas-until/) - [The Mirror and Lens Test for Your Unique Value Proposition](https://forgefathom.com/the-foundry/unique-value-proposition-mirror-and-lens-test/) ### Investor Lens - [The GTM Questions Smart Investors Ask Before They Close](https://forgefathom.com/the-foundry/the-gtm-questions-smart-investors-ask-before-they-close/) - [GTM Due Diligence: The Hidden Cost](https://forgefathom.com/the-foundry/gtm-due-diligence-hidden-cost/) - [Private Equity Diligence and GTM Structure](https://forgefathom.com/the-foundry/private-equity-diligence-gtm-structure/) ### Leadership & Decision-Making - [Want a Smarter Team? Stop Giving Answers](https://forgefathom.com/the-foundry/want-a-smarter-team-stop-giving-answers/) - [Mistaking Luck for Judgment](https://forgefathom.com/the-foundry/mistaking-luck-for-judgment/) - [What Needs to Be True? A Better Way to Plan for Success](https://forgefathom.com/the-foundry/what-needs-to-be-true-a-better-way-to-plan-for-success/) ## Key Pages - [Homepage](https://forgefathom.com/) - [About Us](https://forgefathom.com/about-us/) - [The Foundry (Blog)](https://forgefathom.com/the-foundry/) - [Contact](https://forgefathom.com/contact-us/) - [Fathom360 QuickCheck](https://fathom360qc.forgefathom.com/) ## Social - [LinkedIn](https://www.linkedin.com/company/forge-fathom/)