Most mission and vision statements sound inspiring but fail under pressure.
A real North Star should do three things: name an urgent customer problem, make it easier to say “no,” and energize the people you want to attract. If it can’t guide decisions, it isn’t guiding.
A North Star That Doesn’t Guide…Isn’t Read More »
If “save time” is your unique value proposition, you’re not unique. Efficiency is table stakes now — like a dishwasher that cleans dishes.
Buyers don’t pay for efficiency; they pay for what it enables: more revenue, lower costs, or less risk. Name the outcome. Sell that.
Efficiency Isn’t the End Game Read More »
If work had no resistance, it wouldn’t feel like freedom…it would feel like emptiness.
Teams need challenges, but the right kind: the ones tied to real progress.
Leadership isn’t removing hardship. It’s stripping meaningless friction and focusing energy on hard problems that matter.
The Utopian Trap: Why Leaders Must Create Meaningful Challenge Read More »
We assume conflict comes from clashing personalities. It doesn’t.
This post explains why most tension at work comes from hidden priorities and self-preservation, and how recognizing that shift can turn conflict from destructive to constructive.
The Real Source of Conflict Isn’t What We Think Read More »
