AI360™ for AI Visibility
Is AI Recommending You or Your Competitors?
The goals are obvious: more AI visibility than your competitors, more qualified pipeline from buyers who now ask AI for recommendations. AI360 is the 3-week strategic program that helps B2B companies focus in on the most winnable topics and buyer problems — and builds the tactical roadmap to ensure AI recommends you over everyone else.
Find out where you stand, today.
7
Channels Audited
5
Scoring Dimensions
3 wks
Findings Delivered
1
Prioritized Playbook
What’s Happening Right Now
Buyers in your market are using AI to get recommendations. Your AI360 score tells you how often you’re one of them.
Never in the running
A buyer typed their exact problem into ChatGPT and got three vendor names back. If yours wasn’t one of them, that buyer’s evaluation process started, ran, and ended without you every being in the room.
There is no page two
In old-school search, losing meant less traffic. In AI, buyers hear the same two or three names. And whoever owns the answer today gets recommended tomorrow. Every month you wait, the gap compounds.
Your pipeline looks fine.
For now.
Every metric you report can hold steady while your share of AI recommendations erodes. By the time it shows up in revenue, your competitor has spent a year becoming the default answer.
What We See
Four ways companies respond. All of them skip the same thing.
01
Most hire an SEO shop that claims they do AEO/GEO
02
Many teams try to figure it out internally
03
Web teams add schema, an LLMs.txt file, and call it good
04
Others wait and see
All four skip the strategic conversation that determines whether any of them are worth doing.
You don’t have time to waste on experiments.
The Mindset Shift
AI doesn’t rank you.
It recommends you.
Or it doesn’t.
Keywords. Categories. Products. Features. The old playbook was built for Google rankings and buyers who showed up with a search term.
AI-driven buyers show up with a problem. They’re having a conversation in their own words, with their unique situation, and asking for help.
AI doesn’t care how well you rank. It rewards the companies that have clearly articulated which problems they’re uniquely suited to solve.
Getting there starts with one strategic decision…
Definition
Problem Ownership (noun)
The state in which AI systems consistently recommend a company when a buyer describes their specific problem in natural language — without naming categories, competitors, or the company itself.
The strategic outcome every AEO/GEO program should be built around.
The Strategic Decision
Which buyer problems are worth owning?
Most companies never ask this question. They jump straight into tactics and hope for the best.
That’s the expensive route. We focus on problems that are:
Strategically Aligned
Does the problem map to your ICP and the stage where you want to enter the conversation?
Winnable
Can you realistically become the go-to solution for this problem, or is the competition too entrenched?
Profitable
If you became the go-to solution for this problem, will it drive qualified opportunities?
Answer this wrong and everything that follows is just an expensive experiment with no clear target.
Introducing AI360™
A 3-week strategic engagement to identify your winnable problems — and build the tactical roadmap to own them.
We start with a quick readiness assessment — it’s free. You can schedule it right now.
01
AI Readiness Assessment Free
We talk through your strategic foundation — ICP, buyer personas, positioning/messaging, and core offerings — to get a quick read on your go-to-market process and growth objectives. If there’s some executive misalignment or a lack of audience clarity, we may recommend foundational work before proceeding.
02
AI360™ Strategy Session
A facilitated session covering three sequential exercises: anchoring to your highest-value commercial offerings, inventorying your Ownable IP, and selecting the 3–5 buyer problems most worth targeting.
03
Seven-Channel Audit
We dig into the top 7 digital channels AI draws from when recommending B2B solutions, and assess where you’re visible, where you’re missing, and where you’re being misrepresented.
04
Prioritized Roadmap
We present audit findings directly to leadership from two elevations: a strategic overview of where you stand, recommended objectives going forward, and a prioritized action plan your team can act on immediately.
05
AI360™ Monthly Program
F&F owns strategy, monitoring, and direction. Execution is scoped to what the audit actually found — not a pre-bundled package. Progress tracked monthly across your target problems.
The Audit Methodology
We start with the problem ownership conversation. Then we audit the primary B2B channels AI pulls from.
This is not an SEO audit.
Channel 01
Your Website
Content layer, technical layer, SEO layer. AI extractability and crawlability evaluated.
Channel 02
Executive content volume, messaging coherence across voices, citation eligibility.
Channel 03
Review Sites & Directories
Profile consistency and completeness, review reinforcement, competitive gaps across platforms.
Channel 04
Industry Publications & Earned Media
Recency, relevance, and problem-specific coverage. Competitive publication gaps.
Channel 05
Video & Podcasts
YouTube content, podcast appearances, and text artifacts — transcripts, show notes.
Channel 06
Partner Ecosystem & Community Sites
Integration directories, co-marketing content, partner page accuracy.
Channel 07
Active Marketing Initiatives
Whether current investments are producing AI-readable citation signals for your priority problems.
Every channel here is a source AI pulls from when a B2B buyer describes their problem.
What You Get
One clear picture. One prioritized roadmap.
Scored across five core dimensions.
01 Problem Ownership
02 Messaging Consistency
03 Third-Party Corroboration
04 Competitive Differentiation Clarity
05 Content Extractability
1. The Strategic Picture
- Current state of problem ownership across your priority problems
- Competitive landscape — which competitors own which problems and why
- Investment efficiency — which active initiatives are generating AI citation signal
- Prioritized path forward with sequencing logic
2. Sequenced AEO/GEO Roadmap
- Channel-level recommendations organized by problem and priority
- Functional directives — which marketing functions need to extend scope to include AI signal management
- Third-party resource recommendations — where internal capabilities have gaps and external execution support is needed
- Dependencies and timeline expectations for each action
The roadmap deliberately stops short of content calendars and implementation playbooks. That work is the retainer.
AI360 Monthly Program
F&F leads strategy and reporting. Everything else is built around what you actually need.
Monthly reports track problem ownership movement, citation frequency, and competitive positioning shifts across Claude, ChatGPT, Perplexity and Gemini.
What F&F Owns
- Strategy and direction
- Monthly AI360 monitoring and reporting
- Data interpretation and priority-setting
- Client relationship and oversight
- Contractor coordination
Playbook Execution (flexible by design)
- Content — AEO-optimized content built around your target problems
- Technical SEO — schema, structured data, and crawlability gaps
- PR & Citations — third-party mention and citation building
Scope is determined by what the audit found and your resource gaps, not a pre-bundled package.
Get Started
Let’s find out which problems you can own.
Our AI360™ strategic engagement gives you a focused strategy, a clear picture of where you stand, and a prioritized roadmap your team can act on immediately.
Start with the readiness assessment — it’s free.
We run a limited number of AI360 engagements per month.
AI360 Snapshot
FREE
AI Readiness Assessment
FREE
AI360 Strategy Engagement
Starting at $5,000
Monthly AI360 Program
Starting at $5,000/m
What Happens When You Say Yes
Most engagements kick off within days of signing. Three weeks later, your leadership team is looking at a prioritized, actionable roadmap — while a typical audit is still promising one someday.
Free AI360 Snapshot
Find out who AI is recommending in your place.
We’ll run real buyer queries for your market and send you your AI visibility verdict — your score across 36 searches, and the name of the competitor being recommended in your place.