Fathom360™ – B2B Growth Diagnostic
An Optimized GTM Engine Closes More Deals.
Fathom360 is a structured diagnostic that shows B2B leadership teams exactly where the growth engine is working, where it’s fragile, and what to fix first — so the next investment is the right one.
20
Diagnostic Pillars
160+
Data Points
3 wks
Findings Delivered
1
Prioritized Roadmap
The Problem We Solve
You want more predictable revenue, but more activity isn’t getting you there.
Most B2B leadership teams have invested meaningfully in growth. Those investments generate motion and activity, but that doesn’t magically create predictable revenue. Most companies get caught up in the motion and never take a step back to look under the hood of their growth engine. They simply don’t have a clear view of what’s driving results, and what’s quietly holding them back.
The Pattern
Our new hire is going to kill it. Our next campaign is going to get us back on track. The new feature is going to fix our retention. These activities give us hope. But then they don’t. Motion feels like progress, but progress can be an illusion.
The Blind Spot
You’re too close to your own engine to see it clearly. Everyone’s hitting their number — marketing, sales, retention — but nobody’s watching how the parts move together. The view from inside the engine is never the same as a holistic view from the outside.
The Cost
One client invested $600K in SDR hires, convinced they had a lead volume problem. Our Fathom360 diagnostic surfaced the real issue in two weeks: ICP clarity. More hires won’t fix going after the wrong customer.
What You Get
A clear, focused path to predictable growth, delivered in a few weeks.
01
A scored view of your growth engine (15 pillars)
Every dimension scored and benchmarked. Leadership sees exactly where the engine is strong, where it’s fragile, and where two weak pillars are throwing a wrench in your entire system.
02
Pattern-based insights, not generic recommendations
The diagnostic detects structural patterns, contradictions, compound weaknesses, and misaligned investment. It accurately pinpoints problems and why it’s hurting you.
03
A prioritized roadmap your team will actually execute
A clear action plan: what to fix now, what to deprioritize, what to stop. Built by your team in the process, so the conviction to execute it is already there.
04
Alignment your team built, not received
Participation is what makes the conviction durable. Our structured process guides your leadership to reach accurate conclusions, which is the only way they’ll act on them.
05
A defensible foundation for the next investment
Whether the next decision is a hire, a campaign, a platform, or a restructure, you’ll know whether you’re investing in things that will actually move the needle.
06
A baseline for your AI market presence
When leadership is aligned on who you serve, what you solve, and why it matters, that clarity becomes the foundation for how AI describes you to buyers. The diagnostic establishes that baseline. Improving it is what AI360™ is built for.
How It Works
160+ data points. Four hours of your leaders’ time. One path forward your whole team believes in.
The Fathom360 Growth Diagnostic is structured to surface competing assumptions inside your leadership team, not just analyze data in your CRM. We evaluate your full growth engine across three dimensions: attracting buyers, converting them, and expanding their value.
1
Fathom360 Executive Workshops
We start by getting the right people in the room. Then through two facilitated sessions, we analyze 160+ data points across your entire growth engine to surface what’s driving your growth, holding it back, and where to focus next.
2
Strategic Documentation Review
From there, we review your strategic documentation to evaluate the strength of your existing ICPs, personas, positioning/messaging frameworks, current marketing execution, sales playbooks, and customer expansion strategies.
3
Website Structure & Content Diagnostic
Does your desired strategic direction align with your website’s structure and content? Let’s take a closer look. We’ll audit key pages of your site along four dimensions: page specificity, AI legibility/crawlability, content uniqueness, and structural quality.
4
Deliverable: The Predictable Growth Playbook
The final result is a prioritized action plan, not a deck that is going to get shelved in a week. We’ll sit down with your team and walk through our diagnosis, your primary objectives, and a 3-phased execution roadmap.
Investment
$5,000
2-3 Weeks · Full diagnostic
Our Guarantee: 100% refund if we don’t uncover 3 high-impact growth opportunities.
What comes next
The Predictable Growth Program
For leadership teams that want ongoing strategic oversight, team accountability, execution support, and monitoring of key metrics and AI visibility.
the Cost of Guessing
Real patterns. Real dollars wasted.
These aren’t hypotheticals. They’re the kinds of investments that happen when a leadership team commits resources before they’ve agreed on what’s actually broken.
$600K
In SDR hires that couldn’t fix an ICP problem
A client hired aggressively for lead volume. Fathom360 surfaced the real constraint in two weeks: the ICP was never clearly defined. Marketing and sales were chasing different buyers. More SDRs made the misalignment more expensive.
$200K
In a rebrand that didn’t address late-stage deal losses
Win rates were dropping. Leadership planned a rebrand. Our diagnostic revealed the real issue: weak differentiation in late-stage conversations. A new brand wouldn’t change what was happening in the room when deals went cold.
$400K
In premature headcount that couldn’t deliver without clarity
A leadership team planned to expand the marketing org. Our executive workshop uncovered that the team had competing assumptions about who they were selling to and why. More people would have compounded the existing confusion. Headcount couldn’t provide the alignment they needed.
Ready to Diagnose?