January 2026

Most B2B teams don’t overspend on tactics, they overspend on guessing.

Like a physical for your go-to-market, a growth diagnostic pressure-tests the foundations (ICP, differentiation, handoffs, leadership assumptions) before you scale hires, agencies, or campaigns.

Here’s more detail on what it actually looks at, what it prevents, and why it’s usually a lot cheaper than your next mistake.

When B2B growth stalls, leaders are quick to act on symptoms to ease the pressure. But this doesn’t get to the root cause of the growth issue. The real constraint is often structural: ICP drift, muddled positioning, broken handoffs, and metrics no one trusts.

The smarter approach is to execute a B2B growth diagnostic to reveal the real constraints and blind spots in your growth engine.