A marketing leader’s job has always come with a defensive crouch built in: numbers that need translating, interpretations that need trusting. One kind of evidence just changed that math entirely. Here’s what happens to the boardroom conversation when an AI visibility score puts marketing on offense.
The Marketing Leader Running Offense Read More »
Enterprise companies have started hiring dedicated AEO/GEO leadership. They’ve done the work and understand the elevation and gravity of this role. Mid-market doesn’t have that clarity yet, but the pressure to move is real. Here’s what needs to happen before the hire.
AEO Just Became a Job Title. Mid-Market Still Hasn’t Figured Out Who Owns It. Read More »
A website can look polished to every human visitor and still hand AI crawlers almost nothing to work with. Here are the five technical issues most likely to be blocking your AI crawler visibility right now, and what a real website diagnostic regularly catches.
Is Your Website Hurting Your AI Visibility? Read More »
Most B2B companies are running a content strategy built to win one contest: search rankings. That contest still matters, but a second one is now running in parallel. Here’s the process shift required to compete for AI citations, and the one step almost nobody has taken yet.
Your Content Strategy Has Expired. Read More »
Vertical expansion is one of the highest-stakes GTM bets a B2B company can make. The risks don’t show up in revenue data, pipeline metrics, or board decks. They live in the assumptions that the ICP will transfer, the GTM motion will translate, and the credibility you’ve built will mean something to buyers who’ve never heard of you. Most find out which assumptions were wrong about twelve months in.
Your GTM Works. That Doesn’t Mean It’s Ready For a New Vertical. Read More »
AI engines don’t retrieve a single source of authority. They synthesize information and evidence across everything they’ve seen. That distinction changes what earning consistent AI recommendations actually requires for B2B companies. And most “AEO strategies” are only addressing half of it.
AI Won’t Recommend You Without Receipts Read More »
Most B2B companies that are trying to crack the code on AI search visibility are measuring the wrong thing. Citation counts and category-level visibility scores tell you whether AI systems know you exist. They don’t tell you whether you show up when a real buyer describes a real problem in natural language. That gap has a name, and closing it requires a different starting point than most AEO programs ever reach.
Problem Ownership: The North Star of B2B AEO Strategy Read More »
You’re pulling your growth team together for a strategy conversation. Who’s in that room? The Head of Product rarely makes the first cut. Did you expect them to be there? That’s the most expensive default assumption in a growth strategy conversation.
The Seat Nobody Saves at the Growth Strategy Table Read More »
Before almost every growth strategy engagement, someone asks: “Who should we invite to these meetings?” The list they build is telling. Which functions get named first as growth drivers? And which ones get treated as something else? There’s a group that almost never makes the first cut. They’re also sitting on the only unfiltered evidence about whether your growth strategy is working.
You’re Running Growth Strategy Without Your Best Evidence Read More »
PR got deprioritized. Direct mail got cut. Events got shelved. Every channel decision your team has ever made had a reason behind it. Most of those reasons have never been revisited. Some of them have quietly expired — and a few of the tactics that were abandoned are now more valuable than the channels that replaced them.
Your Channel Mix Has an Expiration Date. When Did You Last Check It? Read More »
