April 2026

llm-era marketing strategy

The LLM-Era Marketing Playbook: What Every Function Needs to Do Differently

By / 15 minutes of reading

Every marketing function is already shaping how AI describes and recommends your company. Most teams are doing it accidentally. This final post in the AI Visibility Gap series goes function by function — content, SEO, brand, product marketing, PR — and names what each one needs to start doing deliberately.

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marketing operating model - new AI layers

Your Marketing Operating Model Has a Blind Spot. Here’s What’s Missing.

By / 7 minutes of reading

Most marketing operating models were built for channels we can track. But buyers now outsource research to AI, and your existing footprint is shaping the answers. Someone needs to own this new perception layer. The job is straightforward: new objectives, expanded scope across functions, and governance that keeps AI’s representation accurate and credible.

Your Marketing Operating Model Has a Blind Spot. Here’s What’s Missing. Read More »