Most B2B companies are running a content strategy built to win one contest: search rankings. That contest still matters, but a second one is now running in parallel. Here’s the process shift required to compete for AI citations, and the one step almost nobody has taken yet.
Your Content Strategy Has Expired. Read More »
Vertical expansion is one of the highest-stakes GTM bets a B2B company can make. The risks don’t show up in revenue data, pipeline metrics, or board decks. They live in the assumptions that the ICP will transfer, the GTM motion will translate, and the credibility you’ve built will mean something to buyers who’ve never heard of you. Most find out which assumptions were wrong about twelve months in.
Your GTM Works. That Doesn’t Mean It’s Ready For a New Vertical. Read More »
AI engines don’t retrieve a single source of authority. They synthesize information and evidence across everything they’ve seen. That distinction changes what earning consistent AI recommendations actually requires for B2B companies. And most “AEO strategies” are only addressing half of it.
AI Won’t Recommend You Without Receipts Read More »
Most B2B companies that are trying to crack the code on AI search visibility are measuring the wrong thing. Citation counts and category-level visibility scores tell you whether AI systems know you exist. They don’t tell you whether you show up when a real buyer describes a real problem in natural language. That gap has a name, and closing it requires a different starting point than most AEO programs ever reach.
Problem Ownership: The North Star of B2B AEO Strategy Read More »
