AI engines don’t retrieve a single source of authority. They synthesize information and evidence across everything they’ve seen. That distinction changes what earning consistent AI recommendations actually requires for B2B companies. And most “AEO strategies” are only addressing half of it.
AI Won’t Recommend You Without Receipts Read More »
Most B2B companies that are trying to crack the code on AI search visibility are measuring the wrong thing. Citation counts and category-level visibility scores tell you whether AI systems know you exist. They don’t tell you whether you show up when a real buyer describes a real problem in natural language. That gap has a name, and closing it requires a different starting point than most AEO programs ever reach.
Problem Ownership: The North Star of B2B AEO Strategy Read More »
