Brody Dorland, Author at Forge & Fathom

Brody Dorland

Brody Dorland is a marketing leader, 4x entrepreneur, and growth advisor with 25+ years in the trenches building, scaling, and fixing B2B growth engines. He’s worked across corporate, agency, startup, and PE-backed environments, most notably as co-founder of DivvyHQ, later acquired by Lytho, where he served as VP of Marketing.

Today, Brody co-leads Forge & Fathom, helping B2B companies (and their investors) replace GTM guesswork with clarity, focus, and execution-ready strategy. He's also a husband, father of two, bleeds K-State purple, and a big fan of everything Kansas City.

How Much Does a Growth Diagnostic Cost and Is It Worth It?

By Brody Dorland / 8 minutes of reading

Most B2B teams don’t overspend on tactics, they overspend on guessing.

Like a physical for your go-to-market, a growth diagnostic pressure-tests the foundations (ICP, differentiation, handoffs, leadership assumptions) before you scale hires, agencies, or campaigns.

Here’s more detail on what it actually looks at, what it prevents, and why it’s usually a lot cheaper than your next mistake.

How Much Does a Growth Diagnostic Cost and Is It Worth It? Read More »

Why B2B Companies Waste Time Fixing the Wrong Growth Problems

When B2B growth stalls, leaders are quick to act on symptoms to ease the pressure. But this doesn’t get to the root cause of the growth issue. The real constraint is often structural: ICP drift, muddled positioning, broken handoffs, and metrics no one trusts.

The smarter approach is to execute a B2B growth diagnostic to reveal the real constraints and blind spots in your growth engine.