Investor Lens

Deals can look clean in diligence and still hide a fragile growth engine. Here are nine GTM diligence questions investors should ask pre-close to surface ICP drift, handoff breakdowns, funnel friction, and non-repeatable sales, before spend turns a fragile motion into an expensive problem.. And if you want the checklist in one place, there’s a downloadable GTM Question Guide.

The deal model looked solid. The pipeline was real. Capital was ready. But no one asked whether the conditions that produced those numbers were repeatable under new ownership and higher expectations. Twelve months later, the answer was obvious. The question is what you do before that point.